Websites that impress.

Think first, build second — the difference is in the concept.

Most websites fail not because of bad code, but because of a lack of clarity upfront. What should the site achieve? Who is it built for? What action should a visitor take next — and does the current structure actually make that possible? Web design consultation means asking exactly these questions before anything gets built.

I help you think through your web presence: from the broad use case through target audience and content all the way to structure, page layout and visual language. The result isn't a finished design — it's a clear picture of what should be created and why. That foundation then produces real implementation that works, rather than a good-looking building site.

Clarify the use case and goal

The first step is always the question of purpose. A tradesperson's website mainly needs a prominently displayed phone number and photos of completed jobs. A portfolio site needs focus on the work itself and a clear way to get in touch. A small online shop needs trust and easy navigation. Each of these cases looks structurally quite different — and that's no accident, it's the result of deliberate decisions.

I ask targeted questions: Who visits the site? What do they already know? What should they do or think when they leave? How much content already exists, and what still needs to be created? From these answers emerges a structure that doesn't come from a template, but from your specific situation.

Structure and page architecture

How many pages does it really need? Is a one-pager the right choice, or does a multi-page structure make more sense? Which content belongs on the homepage, and what should be deeper in the navigation? I sketch out a page architecture that guides visitors intuitively through your offering — without them having to search.

I also think about load times, mobile usage (most visitors arrive via smartphone) and readability: font sizes, contrast, spacing. These decisions look minor but make the difference between a page you immediately understand and one you immediately click away from.

Visual concept and design language

Colours, fonts and imagery are not a matter of taste — they are communication. A tradespeople's service page needs seriousness and clarity. A creative agency can afford to be bold. A doctor or therapist needs calm and trust. I help you define which visual tone fits your offering and target audience — and what concrete decisions follow from that.

That doesn't mean you'll receive an elaborate brand manual. It means we agree together on two or three colours, a type pairing and a clear image style — so that everything feels cohesive rather than thrown together.

• Work out the website's goal and use case together
• Define the target audience and align content accordingly
• Plan page structure: one-pager vs. multi-page, navigation depth
• Content hierarchy: what's essential, what's secondary
• Agree on colour scheme, typography and visual tone
• Technology decision: static, CMS or shop system
• Realistic assessment of effort and cost before implementation

One page that delivers — without unnecessary overhead.

A static website needs no CMS, no database and no monthly hosting subscription for a complex backend. It consists of HTML, CSS and optionally a little JavaScript — making it lightning fast, cheap to host and virtually maintenance-free. For business cards, portfolios, landing pages and small company presences, this is in many cases the most honest and best solution.

A one-pager consolidates everything onto a single, continuously scrollable page: a hero section with a clear message, a services overview, an about section, photos and a contact form. Navigation jumps directly via anchors to the right section — no loading a new page, no waiting.

What do you get, concretely?

I build sites without drag-and-drop builders or page generators — clean, readable code that does exactly what it should. The result is responsive (works on mobile, tablet and desktop), loads without noticeable delay and is built with semantically correct HTML for search engines.

The contact form is handled via an external service such as formsubmit.co or formspree.io — no own server required. Messages land directly in your inbox, the form is spam-protected and works reliably without backend knowledge.

Anyone who wants to maintain the site themselves afterwards gets a brief walkthrough from me: where to change text, how to swap images and what to keep in mind when uploading. I also explain hosting options — from GitHub Pages (free) to Netlify or a simple web hosting package.

• One-pager with hero, services, gallery and contact form
• Multi-page site with consistent design and navigation
• Responsive layout — optimised for mobile, tablet and desktop
• Semantically correct HTML for a solid SEO foundation
• Integration of your own photos, logos and brand colours
• Handover with walkthrough — you know where everything lives

For example projects, click here.

When one page isn't enough — grow with structure.

A multi-page website is the right choice when your offering needs more depth than a scrollable page can provide. You have different target groups, multiple service areas, or want to keep content clearly separated — then each topic needs its own space.

While a one-pager shows everything at once, a multi-page site gives visitors the ability to navigate deliberately through your offering: dedicated subpages for services, portfolio, about and contact — consistently designed, clearly linked, professionally structured.

When does a multi-page site make sense?

• You have multiple services, each deserving its own explanation
• You want to display your portfolio or gallery separately and clearly
• Your team, story or values need their own dedicated space
• You're planning subpages for blog posts, FAQs or individual offers
• Your SEO strategy requires dedicated pages for different topics

Advantages over a one-pager

• Clear structure for substantial content — no endless scrolling
• More targeted SEO optimisation for each subpage and topic
• More professional appearance for businesses with a broad offering
• Easily extendable — new pages can be added at any time
• Navigation builds trust and guides visitors purposefully